Tanzanian singer, Diamond platnumz has open up on how featuring Nigerian Afro beat superstar Davido on his song “Number one ” in 2014 almost rendered him penniless.
The singer stated that he spent 10 times more than his usual budget on a music projects when he featured the ‘Jowo’ maestro.
He further went to reveal that he had to source loans from different banks so that he would be shoot the video for the remix successfully. However he acknowledged that the feature got him a wider audience and this made it possible for him to float his own record label, WCB.
In an interview with Nairobi news he said
Before doing the first video version of Number One at Ogopa Djs in Nairobi, my video cost used to be about KSh 326, 000 per video. With Number One, I went ten times higher and spent KSh 3.3 million or thereabout to fly Ogopa Djs video crew to Cape Town, South Africa, and shoot my video. The outcome was amazing, and that gave me the green light to approach Davido for a remix. I took loans from Tanzania banks to finance my video and collaboration with Davido in Lagos because I had to travel there with my crew”.