Famous movie streaming platform, Netflix has announced their plan to feature Nigerian homouros group, Ikorodu Bois in its Oscar Film Brand Campaign.
The movie streaming platform indicated that the campaign is targeted at fans of the company who not only love watching but recreating scenes from Netflix movies.
According to The vice president, Brand, Netflix, Eric Pallotta who explained the rationale behind settling on the Ikorodu Bois for this he said;
“Netflix’s wide reach has woken up a new generation of global film fans, allowing them to discover more diverse perspectives, see themselves reflected, and inspiring new forms of movie-love.
Once a year, the Oscars pierce the culture and put movies on our collective minds, and this year, we are putting the spotlight on the Ikorodu Bois to remind movie fans that fans are the most important part of the movies.
The year 2020/21 has been a weird and wonderful year for films and film lovers and our films brought joy and hope to the industry, and more importantly, to fans. In seeing the Ikorodu Bois channel their creativity into remakes/tributes of their favorite movies, we see the joy of being a fan,”
We chose to spotlight the Ikorodu Bois because their style is both charming and unique, using a mix of DIY craft and childlike joy to recreate mega-budget films on a shoestring.
They first caught our eye when they remade the trailer for Extraction in June 2020. The Bois have followers all over the world because their passion for entertainment is infectious and they remind us of that feeling we had when we fell in love with movies as a kid.